The store owner’s reading list
Better decisions start
with better questions.
Six practical guides to the numbers and systems behind a healthy store. Read in order, or start with the question keeping you up. No email. No download required.
Start here
The essentials, in a useful order.
01The foundations
What margin really is. And why it decides everything.
Before you set an ad budget, find out how much of each sale is actually yours.
Read guide02The foundations
What an order actually costs you.
Product cost is only one line. Delivery, returns and payment fees all take a share.
Read guide03Advertising economics
ROAS 4. Still losing money.
The same headline return can mean a healthy business or a loss on every order.
Read guide04The bigger picture
MER, blended ROAS and the cash to keep growing.
One view of the whole store. Then a separate check on when the money arrives.
Read guide05Getting the basics right
Why your products do not show in Google Shopping.
A practical route from missing products to a feed you can trust.
Read guide06The bigger picture
Affiliate marketing: pay for sales, but check the margin.
Commission, attribution and partner quality determine whether another channel adds profit.
Read guideThe first move is ours
See what we do.
Then decide.
30 days. No management fee. Your accounts stay yours.