Facebook + Instagram

Turn a scroll into an order worth winning.

Product-led Facebook and Instagram advertising, measured against your store’s sales and contribution after marketing.

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What you get

The work behind the result.

A clear creative test

We define the product, offer and message to test. You know which assets are needed and what question each variation is trying to answer.

A dependable catalogue

We check product IDs, stock, prices and landing pages so catalogue ads reflect what shoppers can actually buy.

Acquisition and repeat orders

Prospecting and remarketing have different jobs. We review new-customer demand and returning sales without giving both credit for the same growth.

A shared view of revenue

We check event quality and deduplication, then compare Meta reporting with actual orders and total marketing spend.

PantofulTau’s published strategy combined Google product segmentation with Meta catalogue and creative campaigns. Explore our results →

A few useful answers

Before we get started.

Do you make all the creative assets?

We agree the creative scope before starting. We can direct tests and work with your existing product images and video; any production costs are agreed separately.

Will the platform ROAS be the main target?

It is one diagnostic measure. We also look at store-level revenue, contribution, new-customer acquisition and blended marketing efficiency.

Can I run Google and Meta together?

Yes. We give each channel a role and reconcile the combined spend against store sales, rather than adding their attributed revenues together.

The first move is ours

See what we do.
Then decide.

30 days. No management fee. Your accounts stay yours.

Start your 30 free days