A better starting point for Shopping

Make more of your Shopping budget.

Up to 20% lower cost per click through a comparison shopping service. We explain the mechanism, check your eligibility and keep the economics visible.

Start your 30 free days

What you get

The work behind the result.

Understand the auction

Google Shopping deducts a margin from a merchant’s bid before it enters the auction. Another CSS can use a different charging model.

Check the complete cost

We compare the arrangement, fees and auction effect. The commercial benefit depends on your account and actual trading conditions.

Keep a familiar setup

We review your Merchant Center and campaign links, agree the switch and monitor product eligibility. You retain ownership of your accounts.

Measure the outcome

Compare CPC, eligible products, conversion rate and contribution over a meaningful period. A saving on clicks is useful only if the orders make sense.

PantofulTau reports monthly Shopping savings equivalent to approximately £1,690 through CSS. Historical client experience, not a guaranteed saving. Explore our results →

The mechanism, without the mystery

More of your bid reaches the auction.

Google Shopping applies a margin before a merchant’s bid enters the auction. An alternative CSS has its own charging model. Here is a simplified example assuming a 20% margin, not a promise of the CPC you will pay.

Google Shopping · illustrative bid

£1.00

With an assumed 20% margin, £0.80 reaches the auction.

Alternative CSS · equivalent auction bid

£0.80

£0.80 reaches the auction before any CSS fees. An illustrative 20% lower input.

The auction determines the actual click price. Compare the full arrangement, including CSS fees, before judging the benefit. This is not a refund from Google and does not apply to every ad format.

Source: Google’s explanation of CSS advertising and margins.

A few useful answers

Before we get started.

Is it a guaranteed 20% discount on my bill?

No. Up to 20% describes the potential benefit of the margin mechanism. Actual CPC and total costs depend on the auction, bids, fees and your account.

Does this work in the UK and Ireland?

Both are included in Google’s CSS programme. We check the country, account and product setup before recommending a switch.

Does it apply to every Google Ads campaign?

No. CSS concerns eligible Shopping placements. It is not a blanket discount on Search, all Performance Max inventory or other Google advertising.

The first move is ours

See what we do.
Then decide.

30 days. No management fee. Your accounts stay yours.