The starting point
The footwear store started working with KlikAds in mid-2023. The priority was to grow orders while keeping break-even targets and the available advertising budget visible.
What we did
The published strategy started with break-even data and an agreed daily budget. Products were segmented in Google Ads by performance; Meta combined catalogue advertising with image and video creative. Blended revenue and total marketing spend provided a shared view across channels.
Results over time
A stronger first trading period
The source reports a 19.6% increase in average order value during the first six months.
23,023 orders
Orders rose 177%; the published study reports revenue growth of approximately 208% versus 2023.
4.5× reported revenue growth
The newer homepage summarises annual revenue moving from approximately £174,000 to £823,000, with around 10 to around 100 orders a day.
The store also reports Shopping savings of over approximately £1,690 a month through CSS, converted from the published euro amount.
Reading the result fairly
The homepage and older detailed article cover different reporting snapshots. The 4.5× headline follows the supplied brief and newer homepage; it is rounded, not the exact endpoint ratio. Revenue is not profit, and advertising is not the only factor in a store’s growth.
Source: KlikAds’ published Romanian account of this result. GBP equivalents use approximate reference rates, not historical exchange rates. Supporting screenshots and reporting details are awaiting confirmation.